Public relations professional perform a multitude of duties. From coordinating events to managing budgets, but a key skill of every PR professional is writing. Media releases, memos to colleagues and executives, communication pieces with clients and vendors, copy for brochures, reports, social networking, emails – yes even emails need to be carefully crafted!
We need to write clearly and succinctly. Our success depends on how well we write and communicate. As we enter this new semester let’s discuss the various forms of PR writing and what they entail for you as future writers.
Discuss which forms of writing that you are most excited to learn about, which forms you have the least familiarity with, and which forms you are most comfortable with.
If you need to get started use a three-pronged approach when responding each week.
- What did you learn?
- What surprised you?
- What do you want to know more about?
Since we have only just ran through the syllabus and will really delve into the text next week I’m looking for you to recall what you learned in Intro to PR and also flip through your text to become more familiar with the various types of writing PR professionals do in an effort to take part in these discussions.