Blogging is no doubt an essential part of a PR practitioners job. Sometimes PR folks maintain one blog or many depending where they work or what they do.
Conduct a little research and tell me important aspects good blogs must have. Be sure to cite your sources. I also want you to include a link to blog post you think is exemplar and explain why. The post doesn’t necessarily have to do with the field of PR. I want to see and read why you think the writer of the blog is so good at what they do.