Directions: Choose ONE of the following and respond: (check the syllabus for specific instructions)
Current events and issues often provide a “news hook” to get media coverage for a product or service. What kind of product, company, or organization could use the following news items as a “news hook” to get a story in the local daily: (1) national study shows crashes of privately owned small planes are up; (2) corporate philanthropy on a national level rose 5 percent; (3) the State Legislature is currently debating a ban on handgun sales; (4) local companies are experiencing a shortage of qualified workers; (5) a major nonprofit group is facing bankruptcy because of mismanagement; and (6) the local daily has just published an investigative series about local companies violating state law by hiring recent immigrants to do “piecework” in their homes at substandard wages.
Chapter 1 lists some Internet sites that a public relations writer might use. Do some “surfing” on the net from the list on page 15. Write a response on what kinds of information you found at one particular site.
The writing level should be geared to the audience. Standard writing contains about 140 to 150 syllables per 100 words and an average sentence length of 17 words. Select a page from a textbook and one from a weekly newsmagazine. Do they reflect standard writing, or are they more difficult or easier than the average?