It is important for public relations writers to know everything about a company or an organization to determine story angles that may be of interest to the news media.
Select an organization of your choosing to research. Find out the following things about it:
a. Annual revenues
b. Number of plants and their location
c. Number of employees
e. Competitive position in the marketplace
f. Number of shareholders
g. Names and background of key executives
h. Use of trademarks
i. Key publics
j. Trends affecting the industry
A variety of sources are available including those from the library, Web, and company literature. Once this material is assembled, what timely story angles about the company can you compile?