Part of our job as PR practitioners is media relations. This is a critical component, one which most of you will perform one day. Understanding what the media wants can be tough. Spotting trends and developing newsworthy pitches will be expected. Read “Working with the Media” by Michael Turney and then answer the questions below.
If you need to get started use a three-pronged approach when responding.
- What did you learn?
- What surprised you?
- What do you want to know more about?