There are two parts to this week’s response.
1. Nike, Inc., has just introduced a new running shoe that collects energy released by each step and returns some of it to the wearer. These “high-tech” shoes, made with polyurethane and having compressed air sandwiched in the sole, represent a new “biomechanical design.” Using what you learned in chapter 7 think of a feature story idea for this product for each of the feature types covered in this chapter—case study, application story, research story, backgrounder, personality profile, and historical piece?
2. Using the guidelines in chapter 8, write a photo caption for the following situation. The picture shows two people and two collie dogs. One person is Dr. Ronald F. Jackson, former president of the American Heartworm Society. The other is Carolyn Matlock, owner of Teddy and Rose, the two collies. She is giving one dog a newly developed pill recently approved by the FDA to prevent heartworm disease in dogs. This medication, marketed by Merck & Co., is taken once a month. Prior to its development, the standard prescription was a daily pill. Dr. Jackson is petting one of the dogs.