Social Media: How to Engage, Share, and Connect, the third edition, is a step-by-step resource to better understand, create, and develop sound social media strategies. Written in a relaxed and pragmatic tone this book concentrates on both the operational and practical aspects of this ever-evolving subject. Rich with concrete advice and examples from some of the most preeminent authorities in the fields of social media, public relations, and marketing this book has something for everyone.
Readers can complete the book in its entirety or refer to single chapters related to a topic of their interest. Each chapter introduces and exposes the audience to a specific topic; however, when combined with topics presented within other chapters, the entirety of the book is able to guide practitioners throughout the process of creating successful social media campaigns.
Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. The text offers:
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on the appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.