PR Writing Post 10

Reflect upon the semester and your growth as a PR writer. Read your response from Post 1. Have you changed? In what way? What did you take away from the class? What techniques will you bring with you as you continue on your educational journey into a career?

PR Writing Post 9

Oracle Corporation, for many years, has published a monthly employee magazine that has won numerous awards as an outstanding publication that effectively communicates the company’s philosophy and emphasis on building good customer relationships. Management, however, is now wondering if the print version should be discontinued in favor of an online publication. As editor of the publication, you strongly feel that…

PR Writing Post 8

Using the three pronged approach what did you take away from this chapter? Also – respond to the following: A manufacturer of golf carts has developed a new, smaller cart for one person that requires fewer batteries to operate. Using media directories, compile a list of trade and specialized publications that might be interested in this new product announcement.

PR Writing Post 7

Imagine your public relations firm handles the Ford Focus. What television entertainment programs might be good outlets for product placements in the show? Name some popular shows and suggest how the Focus could be portrayed. Cite the text to support your reasoning.

BMW & The Artisan Market

For any of my students interested: BMW Manufacturing External Publication of Job Posting 50241852 Job Title 50241851 Fall 2014 Communications/Journalism Intern (AK-4-AM) Employment Type Intern – Fall Functional Area Corporate Communications Location Spartanburg, SC Project The intern will be working as a specialist primarily with Media and Community Relations teams in Corporate Communications. Duties include preparing news stories for publications…

PR Writing Post 6

There are two parts to this week’s response. 1. Nike, Inc., has just introduced a new running shoe that collects energy released by each step and returns some of it to the wearer. These “high-tech” shoes, made with polyurethane and having compressed air sandwiched in the sole, represent a new “biomechanical design.” Using what you learned in chapter 7 think…

America’s Amtrak

Sometimes in life you read something and an idea just grabs hold of you. I read this article about Amtrak offering writers’ residencies and immediately I thought “WOW! How awesome would it be to bring a few students and write about our experiences?” So, I sent an email to Julia Quinn head of social media at Amtrak and asked her if she could make…

PR Writing Post 5

Using the three pronged approach what did you learn from this weeks chapter, Writing the News Release? What did you learn? What surprised you? What do you want to know more about?

PR Writing Post 4

Can’t we all just get along? While this video is funny, what does it say about our profession? What is your perception of the relationship between PR professionals and bloggers? PR professionals and journalists? PR professionals and marketing professionals? Evaluate these relationships from a historical standpoint and how you see these relationships today. Cite your text book!

PR Writing Post 3

Part of our job as PR practitioners is media relations. This is a critical component, one which most of you will perform one day. Understanding what the media wants can be tough. Spotting trends and developing newsworthy pitches will be expected. Read “Working with the Media” by Michael Turney and then answer the questions below. If you need to get started use a…