America’s Amtrak

Sometimes in life you read something and an idea just grabs hold of you. I read this article about Amtrak offering writers’ residencies and immediately I thought “WOW! How awesome would it be to bring a few students and write about our experiences?” So, I sent an email to Julia Quinn head of social media at Amtrak and asked her if she could make…

PR Writing Post 5

Using the three pronged approach what did you learn from this weeks chapter, Writing the News Release? What did you learn? What surprised you? What do you want to know more about?

PR Writing Post 4

Can’t we all just get along? While this video is funny, what does it say about our profession? What is your perception of the relationship between PR professionals and bloggers? PR professionals and journalists? PR professionals and marketing professionals? Evaluate these relationships from a historical standpoint and how you see these relationships today. Cite your text book!

PR Writing Post 3

Part of our job as PR practitioners is media relations. This is a critical component, one which most of you will perform one day. Understanding what the media wants can be tough. Spotting trends and developing newsworthy pitches will be expected. Read “Working with the Media” by Michael Turney and then answer the questions below. If you need to get started use a…

PR Writing Post 2

Getting organized and being persuasive as a writer is essential. Especially in PR since we need to be organized in order to write effective message that are used in all types of media and mediums. As Marijane points out: “As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers,…

PR Writing Post 1

Public relations professional perform a multitude of duties. From coordinating events to managing budgets, but a key skill of every PR professional is writing. Media releases, memos to colleagues and executives, communication pieces with clients and vendors, copy for brochures, reports, social networking, emails – yes even emails need to be carefully crafted! We need to write clearly and succinctly. Our success…

Internship Alert: The Kresge Arts in Detroit

COMMUNICATIONS  INTERNSHIP WINTER  2014 The Kresge Arts in Detroit office at the College for Creative Studies is seeking an organized and enthusiastic intern to assist the staff of an exciting program supported by the generosity of The Kresge Foundation. Kresge Arts in Detroit represents one facet of The Kresge Foundation’s Detroit Program, a comprehensive community- development effort to strengthen the…