Dove has done it again and created a fabulously empowering campaign – #loveyourcurls to illustrate how beautiful curly hair just is. In a recent study of 859 women in the US, UK, and Brazil, Dove found that 10 percent of American women said they “feel proud” of their curly locks, and only one in 10 American girls with curls reported…
Tag: advertising
PR Writing – Week 3
This is the third blog post you will respond to for the semester for JRNL 314 – PR Writing. Remember, discussions begin on Tuesday and end on Friday. Answer the following: The editor of Glamour magazine once said, “All things being equal, if we are looking at two items that are equally available nationally, if one of them is an advertiser we’d…
Do you know how to spot a trend and capitalize on it?
You hear it all the time, see it in job descriptions and read about it in books – spotting and capitalizing on trends. I even tell my students that to be successful in media relations they must have the ability to spot a trend and jump on it. One of the keys to implementing a successful media relations plan is…
Gina Luttrell 
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