Tag: digibeanmedia

Do you have the right LinkedIn photo?

Do you have the right LinkedIn photo? Chances are, probably not! LinkedIn profiles are your professional presentation of who you are and what you can do. Your picture is part of that. It helps tell your story, present your professional image, and help you get noticed by HR recruiters and potential employers. The right LinkedIn picture makes all the difference. And there is…

MINI. NOT NORMAL.

Sometimes things are neat, even cool, but MINI’s latest option will blow your mind away. Imagine creating your own moving marketing vehicle custom-designed with 48,000 LED lights! Woah… let that sink in. Mind-blowing ‘eh? The light up car, MINI Art Beat, is in synch with the brands “NOT NORMAL” vibe that they are connecting to this new vehicle. As part of the MINI…

Keek. What’s that?

Well, Keek is another word for a short look, glimpse, or peek. But the Keek I’m referring to an up -and-coming social networking site. Functions of the app are similar to Vine and Instagram with some elements of Youtube as well.  Users, also referred to as a “Keeker,” create and post short videos — up to 36 seconds long — and share with their friends or the Keek…

Are you abiding by the 80/20 rule?

I’m going to go out on a limb here and say that many of you out there aren’t following the, Pareto Principle, or more commonly known as the 80/20 rule with your social media efforts. Wanna know how I know? The stats prove it! When is the C-Suite going to realize social media is about building relationships? The Internet is not…

Blog Lingo

All social networking sites come with their own lingo. Twitter for example uses DM, RT, the @ symbol and #FF among the many. Facebook uses terms such as “friend,” “like” and “status update.” Blogs are no different. In writing the chapter on sharing expertise I realized I needed to include blog lingo. For some the language comes second nature, but for others,…

Is your Social Media Plan Working?

There is one thing I know for sure – you can’t go into a social media plan without first conducting an audit. There are many paths to conducting an audit, but in doing research over the past few years I found I gravitate toward a couple of examples. Today, I’ll share with you the CMO’s Guide To The Social Media…