Tag: Ethics

Ethics is PURE & Simple

Recently, my colleague and PRSA Chair, Tony D’Angelo, defended the profession of public relations when our field recently came under attack by Virginia Heffernan’s Feb. 2 op-ed, “Who is Hope Hicks, anyway?” In the article, she wrote: “lying to the media is traditionally called PR.” It’s flippant statements like these that continue to hurt our industry. When I teach, I have…

Now Hiring: The “ScapeTern”

This week we saw Senator Ted Cruz blame a staff member for a pornographic video being “liked” by his Twitter account. It’s time for management, politicians, and brands to take responsibility for actions that occur on their social sites regardless of whether they personally manage the platforms or not. The issue of blaming the intern or junior staff members must stop. We see…