Tag: gina luttrell

MINI. NOT NORMAL.

Sometimes things are neat, even cool, but MINI’s latest option will blow your mind away. Imagine creating your own moving marketing vehicle custom-designed with 48,000 LED lights! Woah… let that sink in. Mind-blowing ‘eh? The light up car, MINI Art Beat, is in synch with the brands “NOT NORMAL” vibe that they are connecting to this new vehicle. As part of the MINI…

MT? Wait, I thought it was RT?

Have you ever seen an ‘MT’ in the opening of someone’s Tweet and thought: “Isn’t it RT not MT?” Then figured they didn’t know Twitter-lingo like you. It’s not a typo at all. “MT” means ‘modified tweet.” It signifies that the person has modifed the Tweet in some way before Tweeting it to their followers. I’ll show you. In the…

Are you abiding by the 80/20 rule?

I’m going to go out on a limb here and say that many of you out there aren’t following the, Pareto Principle, or more commonly known as the 80/20 rule with your social media efforts. Wanna know how I know? The stats prove it! When is the C-Suite going to realize social media is about building relationships? The Internet is not…

Blog Lingo

All social networking sites come with their own lingo. Twitter for example uses DM, RT, the @ symbol and #FF among the many. Facebook uses terms such as “friend,” “like” and “status update.” Blogs are no different. In writing the chapter on sharing expertise I realized I needed to include blog lingo. For some the language comes second nature, but for others,…

Throw out Your Social Media Policies!

What? Why would anyone throw out or better yet, not even write a social media policy? I read a fabulous article this morning (thanks Kayla) from Hubstpot about 30 Terrible Social Media Pieces to Ignore. While agree with pretty much the entire article #19 really struck a cord with me. The article says “Social media policies waste time policing what is okay…

Social Media for Small Businesses

This Thursday I’ll be presenting a two hour workshop at the Southeast Michigan Media Lab. If you are looking to learn more please join me. I’ll be covering the importance of social media, social media planning, what to incorporate into your personalized strategy, and analytics. Plus I will be introducing attendees to the Circular Model of SoMe for Social Communication…