Tag: ginaluttrell

PR Writing Post 9

Oracle Corporation, for many years, has published a monthly employee magazine that has won numerous awards as an outstanding publication that effectively communicates the company’s philosophy and emphasis on building good customer relationships. Management, however, is now wondering if the print version should be discontinued in favor of an online publication. As editor of the publication, you strongly feel that…

PR Writing Post 8

Using the three pronged approach what did you take away from this chapter? Also – respond to the following: A manufacturer of golf carts has developed a new, smaller cart for one person that requires fewer batteries to operate. Using media directories, compile a list of trade and specialized publications that might be interested in this new product announcement.

PR Writing Post 7

Imagine your public relations firm handles the Ford Focus. What television entertainment programs might be good outlets for product placements in the show? Name some popular shows and suggest how the Focus could be portrayed. Cite the text to support your reasoning.

PR Writing Post 6

There are two parts to this week’s response. 1. Nike, Inc., has just introduced a new running shoe that collects energy released by each step and returns some of it to the wearer. These “high-tech” shoes, made with polyurethane and having compressed air sandwiched in the sole, represent a new “biomechanical design.” Using what you learned in chapter 7 think…

PR Writing Post 4

Can’t we all just get along? While this video is funny, what does it say about our profession? What is your perception of the relationship between PR professionals and bloggers? PR professionals and journalists? PR professionals and marketing professionals? Evaluate these relationships from a historical standpoint and how you see these relationships today. Cite your text book!

PR Writing Post 3

Part of our job as PR practitioners is media relations. This is a critical component, one which most of you will perform one day. Understanding what the media wants can be tough. Spotting trends and developing newsworthy pitches will be expected. Read “Working with the Media” by Michael Turney and then answer the questions below. If you need to get started use a…

Week 8 – PR Writing

Read the following blog post on 5 Qualities of a Great Leader and react/respond. There are many good points in this blog, too many in fact. What stood out and why? Imagine yourself, 15 years in the future, what qualities of a leader do you have? Why are those qualities important to you? Now, write your own bio in 50…

Pocket – You Heard it Here First!

Editor’s note: This blog is part of a series of guest posts from my social media students at Eastern Michigan University. Follow the conversations at #sm379 and @ginaluttrell. By Darius Osborne There are plenty of times when I go on the web and search for stories, news articles and even photos that I liked but will lose them as soon as…

ESPN Scores – You Heard it Here First!

Editor’s note: This blog is part of a series of guest posts from my social media students at Eastern Michigan University. Follow the conversations at #sm379 and @ginaluttrell. By Harry Eichholtz The app I chose to do for my heard it here first is a pretty simple one but I think that the Apps we use the most are the ones…

PR Writing – Week 3

This is the third blog post you will respond to for the semester for JRNL 314 – PR Writing. Remember, discussions begin on Tuesday and end on Friday. Answer the following: The editor of Glamour magazine once said, “All things being equal, if we are looking at two items that are equally available nationally, if one of them is an advertiser we’d…