Tag: ginaluttrellphd

PR Writing Post 3

Part of our job as PR practitioners is media relations. This is a critical component, one which most of you will perform one day. Understanding what the media wants can be tough. Spotting trends and developing newsworthy pitches will be expected. Read “Working with the Media” by Michael Turney and then answer the questions below. If you need to get started use a…

PR Writing Post 2

Getting organized and being persuasive as a writer is essential. Especially in PR since we need to be organized in order to write effective message that are used in all types of media and mediums. As Marijane points out: “As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers,…

Week 9

You’ve made it!!! Yippee! Hip, hip, hooray! Last PR Writing blog of the semester!   The “Got Milk” ad campaign using celebrity endorsers has generated quite a bit of awareness and media coverage over the years. Do you think the campaign has been successful in increasing the consumption of milk, or is it a case of where everyone enjoys the…

Week 8 – PR Writing

Read the following blog post on 5 Qualities of a Great Leader and react/respond. There are many good points in this blog, too many in fact. What stood out and why? Imagine yourself, 15 years in the future, what qualities of a leader do you have? Why are those qualities important to you? Now, write your own bio in 50…

Pocket – You Heard it Here First!

Editor’s note: This blog is part of a series of guest posts from my social media students at Eastern Michigan University. Follow the conversations at #sm379 and @ginaluttrell. By Darius Osborne There are plenty of times when I go on the web and search for stories, news articles and even photos that I liked but will lose them as soon as…

Soundhound – You Heard it Here First!

Editor’s note: This blog is part of a series of guest posts from my social media students at Eastern Michigan University. Follow the conversations at #sm379 and @ginaluttrell. Soundhound by Chelsea Mayer How many times have you been out shopping, driving in the car, or watching TV, and heard a song you like. But there’s a problem, you’ve never heard this…