Tag: media relations

PR Writing Post 3

Part of our job as PR practitioners is media relations. This is a critical component, one which most of you will perform one day. Understanding what the media wants can be tough. Spotting trends and developing newsworthy pitches will be expected. Read “Working with the Media” by Michael Turney and then answer the questions below. If you need to get started use a…

Building Your Network

I’m always encouraging my students and fellow PR professionals to build their PLN. Never heard of a PLN? Well, in short PLNs are personal learning networks. It’s tangible and not tangible at the same time. Your PLN is a reciprocal networked group of people that you create to learn from, connect with, gather information, cull resources, and share what you’ve…