Tag: Owned Media

Bye Bye PESO. Hello, SOEP?

  In a study from 2016, Jim Macnamara, May Lwin, Ana Adi, and Ansgar Zerfass,  note that a major shift is coming to the PR industry. Specifically, they predicted that practitioners will move away from what has become the backbone of today’s PR planning the PESO Model – paid media, earned media, shared media, and owned media to an emerging ‘SOEP model’ -shared media,…