Using the three pronged approach what did you take away from this chapter? Also – respond to the following: A manufacturer of golf carts has developed a new, smaller cart for one person that requires fewer batteries to operate. Using media directories, compile a list of trade and specialized publications that might be interested in this new product announcement.
Tag: Public Relations Writing
PR Writing Post 7
Imagine your public relations firm handles the Ford Focus. What television entertainment programs might be good outlets for product placements in the show? Name some popular shows and suggest how the Focus could be portrayed. Cite the text to support your reasoning.
PR Writing Post 4
Can’t we all just get along? While this video is funny, what does it say about our profession? What is your perception of the relationship between PR professionals and bloggers? PR professionals and journalists? PR professionals and marketing professionals? Evaluate these relationships from a historical standpoint and how you see these relationships today. Cite your text book!
Week 6 – PR Writing
News releases sent by e-mail should have a summary paragraph that an editor sees on the screen before the actual news release appears. Modify for e-mail a news release that you have written previously. This can be from a past class – Intro to PR would work just fine. Give context of the press release so we all know what…
Week 4 – PR Writing
The chapter begins by listing six questions that a writer should answer before writing a news release. Choose one of the six questions and answer them as if you were preparing a news release for one of the following situations: a. A world premiere play in a local theatre b. A food manufacturer is introducing a gluten-free chip c. A university is…
PR Writing – Week 3
This is the third blog post you will respond to for the semester for JRNL 314 – PR Writing. Remember, discussions begin on Tuesday and end on Friday. Answer the following: The editor of Glamour magazine once said, “All things being equal, if we are looking at two items that are equally available nationally, if one of them is an advertiser we’d…
Week 1- PR Writing
This is the first blog post you will respond to for the semester for JRNL 314 – PR Writing. Remember, discussions begin on Tuesday and end on Friday. Directions: Choose ONE of the following and respond: (check the syllabus for specific instructions) Current events and issues often provide a “news hook” to get media coverage for a product or service.…
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