Artificial Intelligence (AI) offers significant opportunities for public relations (PR) practitioners and is transforming how the industry operates. From automating mundane tasks to analyzing data for insights, AI is revolutionizing the industry in ways we never thought possible.
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
Recently, my colleague and PRSA Chair, Tony D’Angelo, defended the profession of public relations when our field recently came under attack by Virginia Heffernan’s Feb. 2 op-ed, “Who is Hope Hicks, anyway?” In the article, she wrote: “lying to the media is traditionally called PR.” It’s flippant statements like these that continue to hurt our industry. When I teach, I have…
Make it easy. If there is one thing I’ve learned from working and teaching in PR and social media if you want someone to take up your cause make it simple. Over the past few years I have seen organizations like the Women’s March, Emily’s List, Black Lives Matter, and Indivisible rise to help others stand up for what they believe…
In a study from 2016, Jim Macnamara, May Lwin, Ana Adi, and Ansgar Zerfass, note that a major shift is coming to the PR industry. Specifically, they predicted that practitioners will move away from what has become the backbone of today’s PR planning the PESO Model – paid media, earned media, shared media, and owned media to an emerging ‘SOEP model’ -shared media,…
Once upon a time. Four words every child knows. Four words that open a door to adventure, humor, laughter, joy, suspense, and sometimes even tears. This past week I had the pleasure of attending and presenting at the 2017 PRSA International Conference in the beautiful city of Boston. Every session I attended, every conversation I had, one message rang true: …
Yup, you heard me right. Twitter in the classroom is a fantastic learning tool. Maybe I’m preaching to the choir with this post, but if you are considering using social media as part of your learning toolbox, then think about Twitter. Yesterday my colleague, Professor Gaggin, and I taught our students the essentials of Twitter chats. The response from our students…
In #CrisisCommunication #PR practitioners should lead the way. #LRNSMPR
Dove has done it again and created a fabulously empowering campaign – #loveyourcurls to illustrate how beautiful curly hair just is. In a recent study of 859 women in the US, UK, and Brazil, Dove found that 10 percent of American women said they “feel proud” of their curly locks, and only one in 10 American girls with curls reported…
As 2015 approaches its third week, we are starting to see some innovative public relations campaigns that focus on building a strong brand, but more importantly drive engagement, awareness, and social change among their consumers. The North Face recently launched its largest campaign ever – “See for Yourself.” Americans are challenged to re-imagine exploration by encouraging the next generation conservation…
Gina Luttrell 
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