Tag: public relations

The North Face wants you to #SeeForYourself

As 2015 approaches its third week, we are starting to see some innovative public relations campaigns that focus on building a strong brand, but more importantly drive engagement, awareness, and social change among their consumers. The North Face recently launched its largest campaign ever – “See for Yourself.”  Americans are challenged to re-imagine exploration by encouraging the next generation conservation…

Internship Alert: PR internship opportunity with Detroit Children’s Choir

  The Detroit Children’s Choir“DCC” is an incredible organization serving children from across the metro region.  DCC partners with DPS, the DSO, DSO youth orchestra, and other local music organizations to deliver quality music instruction and performance opportunities to children ages 8-14.  DCC has also partnered with the Detroit Chamber Winds and Strings Ensemble (located in Southfield), which receives a…

PR Writing Post 9

Oracle Corporation, for many years, has published a monthly employee magazine that has won numerous awards as an outstanding publication that effectively communicates the company’s philosophy and emphasis on building good customer relationships. Management, however, is now wondering if the print version should be discontinued in favor of an online publication. As editor of the publication, you strongly feel that…

PR Writing Post 8

Using the three pronged approach what did you take away from this chapter? Also – respond to the following: A manufacturer of golf carts has developed a new, smaller cart for one person that requires fewer batteries to operate. Using media directories, compile a list of trade and specialized publications that might be interested in this new product announcement.

Franco PR Summer Internship Alert!

Franco Public Relations Group is currently seeking one highly motivated student for our 2014 summer internship program (May – August). This position is open to college juniors and seniors majoring in public relations, communications or a related field. Previous internship experience is required. At Franco our interns are a part of the team. They learn the inner workings of a…

PR Writing Post 7

Imagine your public relations firm handles the Ford Focus. What television entertainment programs might be good outlets for product placements in the show? Name some popular shows and suggest how the Focus could be portrayed. Cite the text to support your reasoning.

PR Writing Post 6

There are two parts to this week’s response. 1. Nike, Inc., has just introduced a new running shoe that collects energy released by each step and returns some of it to the wearer. These “high-tech” shoes, made with polyurethane and having compressed air sandwiched in the sole, represent a new “biomechanical design.” Using what you learned in chapter 7 think…