Check out my conversation with Digital Prophet, Shingy. In our conversation we discussed why communicators should stop using the term “storyteller,” the Fourth Industrial Revolution, true authenticity, Lil Nas X, LEGO’s, Instagram, and the only two emotions brands should care about.
Check out how social media impacts us as individuals and the larger society. #SocialMedia #GenZ #SocialMediaSociety #SMProfs #PRProfs
In a study from 2016, Jim Macnamara, May Lwin, Ana Adi, and Ansgar Zerfass, note that a major shift is coming to the PR industry. Specifically, they predicted that practitioners will move away from what has become the backbone of today’s PR planning the PESO Model – paid media, earned media, shared media, and owned media to an emerging ‘SOEP model’ -shared media,…
Yup, you heard me right. Twitter in the classroom is a fantastic learning tool. Maybe I’m preaching to the choir with this post, but if you are considering using social media as part of your learning toolbox, then think about Twitter. Yesterday my colleague, Professor Gaggin, and I taught our students the essentials of Twitter chats. The response from our students…
This week, Twitter, chose to double the character limit from 140 to 280. Personally, a sad day for me. 140 characters are one of the most redeeming qualities of twitter. It’s what distinguishes the platform from other social networking sites. 140 characters make you truly think about what you want to write. Yes, editing yourself is a good thing. 140 characters…
Brands goof up. All. The. Time. This snafu by sleep-aid made me do a “palm to forehead.” Feels a little 1950s to you too? Well, you’re not alone. I felt this way as did many of the brands followers. My personal fav: And this one: While ZzzQuil took the tweet down (but as you can see it’s clearly still out…
Dove has done it again and created a fabulously empowering campaign – #loveyourcurls to illustrate how beautiful curly hair just is. In a recent study of 859 women in the US, UK, and Brazil, Dove found that 10 percent of American women said they “feel proud” of their curly locks, and only one in 10 American girls with curls reported…
As 2015 approaches its third week, we are starting to see some innovative public relations campaigns that focus on building a strong brand, but more importantly drive engagement, awareness, and social change among their consumers. The North Face recently launched its largest campaign ever – “See for Yourself.” Americans are challenged to re-imagine exploration by encouraging the next generation conservation…
Editor’s note: This blog is part of a series of guest posts from my social media students at Eastern Michigan University. Follow the conversations at #sm379 and @ginaluttrell. By Joe Sloan Besides being easy to understand, fun, and a quite useful video-sharing social media website, the word tout is also super easy to rhyme. I could go on for days: Tout…
Editor’s note: This blog is part of a series of guest posts from my social media students at Eastern Michigan University. Follow the conversations at #sm379 and @ginaluttrell. By Darius Osborne There are plenty of times when I go on the web and search for stories, news articles and even photos that I liked but will lose them as soon as…
Gina Luttrell 
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