Tag: social media

Is your Social Media Plan Working?

There is one thing I know for sure – you can’t go into a social media plan without first conducting an audit. There are many paths to conducting an audit, but in doing research over the past few years I found I gravitate toward a couple of examples. Today, I’ll share with you the CMO’s Guide To The Social Media…

Social Media for Small Businesses

This Thursday I’ll be presenting a two hour workshop at the Southeast Michigan Media Lab. If you are looking to learn more please join me. I’ll be covering the importance of social media, social media planning, what to incorporate into your personalized strategy, and analytics. Plus I will be introducing attendees to the Circular Model of SoMe for Social Communication…

Why Write a Book?

Why write a book? Especially today, in our digital, ebook world, why write a book? As I put together my original proposal I asked myself that very question. Aren’t books outdated? Isn’t everyone downloading e-book on their iPads, Kindle’s and Nooks? If all that is true then really, why write this book? Especially a book about PR and Social Media…

Overcoming Writers Block

We all have it at one point or another. Writers block. I’m finding that with each chapter or section within a chapter I encounter the blank page staring at me. Menacingly. After I collect my thoughts I start to organize what I want to write. Once I get beyond that initial stumbling block I can write for hours. So long in fact…

Using social media to engage with your audiences

The Southeast Michigan Media Lab, a free resource offered via Heritage Media and its parent company, Digital First Media, is offering free workshops. I’ll be heading up the “Using Social Media to Engage with your Audiences.” Sign up and join us for a lively workshop. And just so you know…More will be added for August. Individual training is also offered…

On the road…

Well, everything is all set and I’m headin’ on out and leaving my computer behind for a couple of weeks. Soon I’ll be on the road  traveling around the Eastern portion of the US interviewing and shooting video for the book and the website. (Keep and eye out for some cool Tweets and photos when I’m out and about!) I’m pretty…

Reflections of a 20-something me

The time has finally come to send off my first chapter to my editor. I’m filled with so many emotions. Anticipation mingled with nervousness, but mostly excitement. But wait, you say: “how are you sending off that first chapter so soon?” Couple of things: 1. Even though I only just started blogging about the book, I’ve been working on it…

Summer Vacation – What Are Your Plans?

As another end of an academic year came to a close I began to plan out my summer. I knew I had the AAUP 2013 Annual Conference on the docket since I’m presenting my research “Cracking the Neomillennial Learning Code: Teaching in the 21st Century.” I figured the family and I would tour Washington, DC a little. Perhaps take in a few of…

Week 3 – PR Writing

Social Media has changed the public relations profession as a whole. Blogging, the evolution of the press release, and online newsrooms are all essential in the world of a PR practitioners life. This week choose two items from Chapter 11 and elaborate on your thoughts about them. Use the three pronged approach when responding. (See Week 1 for a review…

Twitter Basics

This post is for my long time friend Liz. She blogs over here and is new to social media. She’s new to Twitter and still learning the ropes so I thought I’d give a few basics of the “how to” of Twitter. These are some of the tips I give my students in my classes too. We all know you…