Tag: trends

Bye Bye PESO. Hello, SOEP?

  In a study from 2016, Jim Macnamara, May Lwin, Ana Adi, and Ansgar Zerfass,  note that a major shift is coming to the PR industry. Specifically, they predicted that practitioners will move away from what has become the backbone of today’s PR planning the PESO Model – paid media, earned media, shared media, and owned media to an emerging ‘SOEP model’ -shared media,…

Do you know how to spot a trend and capitalize on it?

You hear it all the time, see it in job descriptions and read about it in books – spotting and capitalizing on trends. I even tell my students that to be successful in media relations they must have the ability to spot a trend and jump on it. One of the keys to implementing a successful media relations plan is…

Keek. What’s that?

Well, Keek is another word for a short look, glimpse, or peek. But the Keek I’m referring to an up -and-coming social networking site. Functions of the app are similar to Vine and Instagram with some elements of Youtube as well.  Users, also referred to as a “Keeker,” create and post short videos — up to 36 seconds long — and share with their friends or the Keek…