Tag: Twitter

4 Reasons to Use Twitter in the Classroom

Yup, you heard me right. Twitter in the classroom is a fantastic learning tool. Maybe I’m preaching to the choir with this post, but if you are considering using social media as part of your learning toolbox, then think about Twitter. Yesterday my colleague, Professor Gaggin, and I taught our students the essentials of Twitter chats. The response from our students…

Doubling Down: 280 Characters

This week, Twitter, chose to double the character limit from 140 to 280. Personally, a sad day for me. 140 characters are one of the most redeeming qualities of twitter. It’s what distinguishes the platform from other social networking sites. 140 characters make you truly think about what you want to write. Yes, editing yourself is a good thing. 140 characters…

Now Hiring: The “ScapeTern”

This week we saw Senator Ted Cruz blame a staff member for a pornographic video being “liked” by his Twitter account. It’s time for management, politicians, and brands to take responsibility for actions that occur on their social sites regardless of whether they personally manage the platforms or not. The issue of blaming the intern or junior staff members must stop. We see…

News Flash: Life’s NOT centered on Finding a Man!

Brands goof up. All. The. Time. This snafu by sleep-aid made me do a “palm to forehead.” Feels a little 1950s to you too? Well, you’re not alone. I felt this way as did many of the brands followers. My personal fav: And this one: While ZzzQuil took the tweet down (but as you can see it’s clearly still out…

Vine- You Heard it Here First!

Editor’s note: This blog is part of a series of guest posts from my social media students at Eastern Michigan University. Follow the conversations at #sm379 and @ginaluttrell. You Heard it Here first: Vine By Chelsea Hancock  When YouTube first came out, it gave the public leeway to create videos that expressed themselves. However, if videos had a 6 second…

MINI. NOT NORMAL.

Sometimes things are neat, even cool, but MINI’s latest option will blow your mind away. Imagine creating your own moving marketing vehicle custom-designed with 48,000 LED lights! Woah… let that sink in. Mind-blowing ‘eh? The light up car, MINI Art Beat, is in synch with the brands “NOT NORMAL” vibe that they are connecting to this new vehicle. As part of the MINI…

MT? Wait, I thought it was RT?

Have you ever seen an ‘MT’ in the opening of someone’s Tweet and thought: “Isn’t it RT not MT?” Then figured they didn’t know Twitter-lingo like you. It’s not a typo at all. “MT” means ‘modified tweet.” It signifies that the person has modifed the Tweet in some way before Tweeting it to their followers. I’ll show you. In the…

Keek. What’s that?

Well, Keek is another word for a short look, glimpse, or peek. But the Keek I’m referring to an up -and-coming social networking site. Functions of the app are similar to Vine and Instagram with some elements of Youtube as well.  Users, also referred to as a “Keeker,” create and post short videos — up to 36 seconds long — and share with their friends or the Keek…

Social Media for Small Businesses

This Thursday I’ll be presenting a two hour workshop at the Southeast Michigan Media Lab. If you are looking to learn more please join me. I’ll be covering the importance of social media, social media planning, what to incorporate into your personalized strategy, and analytics. Plus I will be introducing attendees to the Circular Model of SoMe for Social Communication…

Building Your Network

I’m always encouraging my students and fellow PR professionals to build their PLN. Never heard of a PLN? Well, in short PLNs are personal learning networks. It’s tangible and not tangible at the same time. Your PLN is a reciprocal networked group of people that you create to learn from, connect with, gather information, cull resources, and share what you’ve…