Gina Luttrell

Since you’re here, check out my background, learn a little about me, and if you have time, tell me about you!

I spent the first portion of my career in corporate public relations and marketing. My extensive background includes strategic development and implementation of public relations and social media, advertising, marketing and corporate communications. I’ve led multiple re-branding campaigns, designed numerous websites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press.

Upon leaving corporate America I earned my Ph.D. to teach public relations and social media at the University level. I’m one of the lucky few that get to do what they love each and every day. Today, I’m the Senior Associate Dean as well as an Associate Professor at the S.I. Newhouse School of Public Communication at Syracuse University. In August of 2023 I moved into the No. 2 leadership position at Newhouse following more than 2 1/2 years as the associate dean for research and creative activity. I continue to lead efforts to promote research and creative activity as part of my portfolio, which now includes oversight of the Newhouse School’s centers and institutes. I also oversee Newhouse initiatives to study the impact and responsible use of artificial intelligence, along with other emerging technologies that have proliferated the media industry and daily life.

I’ve been featured in leading industry publications like PR Daily, Ragan, PRSay, City Parent, and PR Strategies & Tactics, sharing fresh, forward-thinking ideas that connect with diverse audiences. As an author of several books, you can explore all my works on Amazon. If you’re curious here a few of my most recent publications:

Social Media: How to Engage, Share, and Connect; Strategic Social Media as Activism
Repression, Resistance, Rebellion, Reform; Public Relations Campaigns: An Integrated Approach; Public Relations & the Rise of AI, and Social Media and Society: An Introduction to the Mass Media.