The breadcrumb strategy subtly guides consumers through marketing and PR, leading to purchases or positive brand opinions. Tips include developing a trail with teasers, perpetuating mystery, and releasing new content. This approach enhances brand visibility, credibility, and success by creating a personalized, engaging experience leading to higher conversion rates and brand loyalty.
Through countless iterations over six decades since Barbie’s creation; she now stands tall as an emblematic figure who champions inclusivity while evolving alongside society’s changing values – truly reflecting contemporary aspirations for equality and representation.
Artificial Intelligence (AI) offers significant opportunities for public relations (PR) practitioners and is transforming how the industry operates. From automating mundane tasks to analyzing data for insights, AI is revolutionizing the industry in ways we never thought possible.
I originally wrote this post back in 2013. Because of some recent work lately, I thought I’d update this one because all these years later, it’s still relevant. Probably even more so. I’m always asked “how do you do it?” How do you balance teaching, family, kids activities, simple things like cooking or washing the clothes, your research, taking the…
Grab your Golden Lasso of Truth, put on your razor-sharp royal tiara, arm yourself with your Bracelets of Victory and channel the warrior within to learn a few lessons from the one and only Wonder Woman.
Wonder Woman: Warrior, Disrupter, Feminist Icon – A remarkable exploration of Wonder Woman’s creation, mysterious identity, and evolution—and her extraordinary impact on her legions of fans.
Check out my conversation with Digital Prophet, Shingy. In our conversation we discussed why communicators should stop using the term “storyteller,” the Fourth Industrial Revolution, true authenticity, Lil Nas X, LEGO’s, Instagram, and the only two emotions brands should care about.
Healthcare, for some, is a multi-lane expressway. Finding more information about your personal health or the health of your family has never been more meaningful than over the past year. As individuals, patients, and consumers the need to address myriad questions and seek out additional areas of interest and need has for many become a quest.
Check out how social media impacts us as individuals and the larger society. #SocialMedia #GenZ #SocialMediaSociety #SMProfs #PRProfs
The academic world is filled with rejections. I can’t say I’ve become numb, but what I can say is that when I’m working on a project and it’s been rejected, I dig deep and find a way to make it happen. I will always find a way for my passion projects to come to fruition.
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
Gina Luttrell 
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