A regular contributor to Flack Pack, the official public relations podcast of Washington, D.C., you can listen to my podcast interviews.

PR Summer Reading List, May 24, 2019

As PR people, we can spend hours each day reading proposals, news stories, and social media posts. Contributor Gina Luttrell kicks off our PR Summer School series with a short reading list curated just for listeners of the Flack Pack.

Female PR Superheroes, March 22, 2019

Women in public relations need sponsors to help them soar to new career heights. We wrap up our celebration of Women’s History Month with two interviews, one focused on women helping each other, and one examining the history of women in the PR industry.

Crystal talks with Flack Pack contributor Gina Luttrell about the difference between a mentorship and a sponsorship. Then Jessica discusses the history of women in our business with Shelley Spector, a veteran of boardroom wars, who shares what she’s learned from more than 50 years of professional experiences.

Millennial Spin, February 1, 2019

With Millennials expected to surpass Baby Boomers as the largest living adult generation this year, according to the Pew Research Center, PR people everywhere would be wise to do all they can to understand this generation’s mindset.

Researchers Gina Luttrell, also a Flack Pack contributor, and Karen McGrath, have written a new book, The Millennial Mindset, to help us understand what Millennials are thinking and why they think the way they do. Presented through the public relations lens, they provide key insights that should help everyone better work with this group of people born between 1981 and 1996.

PR Agency Life: The Good, the Bad, and the Ugly with Gina Luttrell of Syracuse University, October 12, 2018

Is life working in a PR agency as glamorous as Hollywood portrays it on television and in movies? The truth is, working in an agency can be exciting, but it also can be exhausting, and not for every PR soul.

This week, we consider the ups and downs of PR agency life with Dr. Gina Luttrell, a PR and Social Media Professor at Syracuse University, and co-author of a new book, The PR Agency Handbook. We’ll explore the agency-client relationship, discuss the book’s included client personas, and find out whether Gina recommends agency work to her budding PR wards.

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