A regular contributor to Flack Pack and PR Nation surrounding topics related to social media, public relations and Millennials and GenerationZ you can listen to my podcast interviews.
PR Diversity & Inclusion Checklist, October 2, 2020
Improve the diversity of your PR teams and campaigns with advice from two experts on DE&I issues. Robert is joined by Dr. Gina Luttrell, an assistant professor of public relations and social media at Syracuse University, and Natalia Flores, President of Inspire PR, in Charlotte, NC. The three discuss the steps for adopting a more diverse and inclusive approach to public relations, explain a handy “wheel” tool for practitioners, and outline the best arguments to persuade holdouts in your organization.
PRo Panel, COVID-19, April 3, 2020
Experts are predicting that the month of April will bring even more cases of COVID-19 across the country. With social distancing guidelines extended, public relations practitioners will need to continue to adjust their communications plans.
How Has the Virus Changed PR? March 23. 2020
The COVID-19 outbreak has changed, and in many instances devastated, lives around the world. For communicators, it has required urgent implementation of crisis plans, evaluation of current PR programs, and adjustments to evolving media coverage patterns.
PR Summer Reading List, May 24, 2019
As PR people, we can spend hours each day reading proposals, news stories, and social media posts. Contributor Gina Luttrell kicks off our PR Summer School series with a short reading list curated just for listeners of the Flack Pack.
Female PR Superheroes, March 22, 2019
Women in public relations need sponsors to help them soar to new career heights. We wrap up our celebration of Women’s History Month with two interviews, one focused on women helping each other, and one examining the history of women in the PR industry.
Crystal talks with Flack Pack contributor Gina Luttrell about the difference between a mentorship and a sponsorship. Then Jessica discusses the history of women in our business with Shelley Spector, a veteran of boardroom wars, who shares what she’s learned from more than 50 years of professional experiences.
Millennial Spin, February 1, 2019
With Millennials expected to surpass Baby Boomers as the largest living adult generation this year, according to the Pew Research Center, PR people everywhere would be wise to do all they can to understand this generation’s mindset.
Researchers Gina Luttrell, also a Flack Pack contributor, and Karen McGrath, have written a new book, The Millennial Mindset, to help us understand what Millennials are thinking and why they think the way they do. Presented through the public relations lens, they provide key insights that should help everyone better work with this group of people born between 1981 and 1996.
Is life working in a PR agency as glamorous as Hollywood portrays it on television and in movies? The truth is, working in an agency can be exciting, but it also can be exhausting, and not for every PR soul.
This week, we consider the ups and downs of PR agency life with Dr. Gina Luttrell, a PR and Social Media Professor at Syracuse University, and co-author of a new book, The PR Agency Handbook. We’ll explore the agency-client relationship, discuss the book’s included client personas, and find out whether Gina recommends agency work to her budding PR wards.