About the Author

Since you’re here, check out my background, learn a little about me, and if you have time, tell me about you!

I spent the first portion of my career in corporate public relations and marketing. My extensive background includes strategic development and implementation of public relations and social media, advertising, marketing and corporate communications. I’ve led multiple re-branding campaigns, designed numerous websites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press.

Upon leaving corporate America I earned my Ph.D. to teach public relations and social media at the University level. I’m one of the lucky few that get to do what they love each and every day. I’m a professor at the S.I. Newhouse School of Public Communication at Syracuse University.

A contributor to PR Tactics, PR News, as well as peer-reviewed journals, I am a noted speaker frequently presenting at national and international conferences and business events on topics related to the current social media revolution, the ongoing public relations evolution, and Millennials within the classroom and workplace. I’ve authored and co-authored some books: Social Media: How to Engage, Share, and Connect (going into its 3rd edition!); The Millennial Mindset: Unraveling Fact from Fiction;  Brew Your Business: The Ultimate Craft Beer Playbook (releasing November 2017); Public Relations Campaigns: An Integrated Approach (releasing January 2018; The Agency Handbook (releasing January 2018); A Practical Guide to Ethics in Public Relations (releasing January 2018), and Trump Tweets. The World Reacts (releasing Spring 2018).

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