About Me

Since you’re here, check out my background, learn a little about me, and if you have time, tell me about you!

I spent the first portion of my career in corporate public relations and marketing. My extensive background includes strategic development and implementation of public relations and social media, advertising, marketing and corporate communications. I’ve led multiple re-branding campaigns, designed numerous websites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press.

Upon leaving corporate America I earned my Ph.D. to teach public relations and social media at the University level. I’m one of the lucky few that get to do what they love each and every day. Today, I’m the Associate Dean for Research & Creative Activity as well as an Associate Professor at the S.I. Newhouse School of Public Communication at Syracuse University.

A contributor to Ragan’s PR Daily, SPR Tactics, PR News, as well as peer-reviewed journals, I am a noted speaker frequently presenting at national and international conferences and business events on topics related to the current social media revolution, the ongoing public relations evolution, and Millennials within the classroom and workplace. I’ve authored and co-authored a few books. Here’s a quick summary, but head over to my books tab to see all of them! Social Media: How to Engage, Share, and Connect; The Millennial Mindset: Unraveling Fact from Fiction;  Brew Your Business: The Ultimate Craft Beer Playbook; Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; A Practical Guide to Ethics in Public Relations, and Trump Tweets. The World Reacts.

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