About the Author

Regina (Gina) Luttrell spent the first portion of her career in corporate public relations and marketing. Her extensive background includes strategic development and implementation of public relations and social media, advertising, marketing and corporate communications. She has led multiple re-branding campaigns, designed numerous websites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press.

Upon leaving corporate America she earned her Ph.D. to teach public relations and social media at the University level. A contributor to PR Tactics, PR News, as well as peer-reviewed journals, Luttrell is a noted speaker frequently presenting at national and international conferences and business events on topics related to the current social media revolution, the ongoing public relations evolution, and Millennials within the classroom and workplace. She is the (co)author of Social Media: How to Engage, Share, and Connect; The Millennial Mindset: Unraveling Fact from Fiction;  Brew Your Business: The Ultimate Craft Beer Playbook; Public Relations Campaigns: An Integrated Approach; The Agency Handbook; and A Practical Guide to Ethics in Public Relations.

Gina received her B.A. in Journalism and English from Utica College of Syracuse University, her M.A. in Public Communications from The College of Saint Rose and her Ph.D. from the California Institute of Integral Studies. Check out her CV to learn more.

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