Curriculum Vita

Academic Positions:

S.I. Newhouse School of Public Communications at Syracuse University
Assistant Professor of Public Relations & Social Media & Public Relations
August 2017 – present

Eastern Michigan University
Associate Professor of Public Relations & Social Media & Public Relations Program Coordinator
September 2015- July 2017.

Assistant Professor of Public Relations & Social Media, Department of English Language and Literature, Eastern Michigan University, August 2011 – August 2015.

Instructor, Public Relations and Advertising, Communication Department, The College of Saint Rose, Albany, N.Y., August 2007 – May 2011.

Adjunct Instructor of Communications, Excelsior College, Albany, New York 2007 – 2011.

Education:

California Institute of Integral Studies, San Francisco, California
Ph.D. Transformative Studies, Communications Concentration
June 2012

Dissertation: “Social Networking Sites in the Public Relations Classroom: A Mixed Methods Analysis of Undergraduate Learning Outcomes Using WordPress, Facebook, and Twitter”

The College of Saint Rose, Albany, New York
M.A. Public Communications
May 2007
Master’s Thesis: “What Does It Mean to Be a PR Practitioner in Today’s Marketplace?”

Utica College of Syracuse University, Utica, New York
B.A. Dual Major Journalism and English
May 1998

Publications:

Books

  • Luttrell, R. & Emerick, S. (manuscript in progress, expected publication 2019) Social Media: Data-Driven Strategies, Oxford University Press.
  • Luttrell, R. (Forthcoming August 2018) Social Media How to Engage, Share, and Connect, Third Edition, Rowman and Littlefield Publishers.
  • Luttrell, R. & Capizzo, L. (April 2018) The PR Agency Handbook, Sage Publications.
  • Luttrell, R. (April 2018) Trump Tweets: The World Reacts. What Is Relevant and Why., Edited Volume, Lexington Press.
  • Luttrell, R. & Ward, J. (February 2018) A Practical Guide to Ethics in Public Relations, Rowman and Littlefield Publishers.
  • McGrath, K., Luttrell, R, Luttrell, M.T., McGrath, S. (December 2017) Brew Your Business: The Ultimate Craft Beer Playbook, Rowman and Littlefield Publishers.
  • Luttrell, R. & Capizzo, L. (March 2018) Public Relations Campaigns, Sage Publications.
  • Luttrell, R. (August 2016) Social Media How to Engage, Share, and Connect, Second Edition, Rowman and Littlefield Publishers.
  • Luttrell, R. & McGrath, K. (April 16, 2016) The Millennial Mindset: Unraveling Fact from Fiction, Rowman and Littlefield Publishers.
  • Luttrell, R. (August 22, 2014) Social Media How to Engage, Share, and Connect, First Edition, Rowman and Littlefield Publishers.

Book Chapters

  • Luttrell, R., McGrath, K., Medjesky, C., (2017) “Purpose, Value, and Unintended Consequences in Social Media.”  Organization and Administration in Higher Education.  Routledge. Ed. Patrick J. Schloss and Kristina M. Cragg.
  • Luttrell, R. (2017) “Learning Fundamentals of Public Relations via WordPress.” Communication in the Classroom: A Collection of G.I.F.T.S., Bedford/St. Martins. Ed. Matthew Sanders, John Seiter, and Jennifer Peeples.

 Journals/Professional Publications

  • Ward, J. & Luttrell, R. (Under Review) Using the Flint Water Crisis to Teach Ethics in Public Relations, Communication Teacher.
  • Lim, J.S. & Luttrell, R. (Manuscript in Progress) Public Relations in the Age of Artificial Intelligence.
  • Milton, K., Luttrell, R., & Kitchens, A. (November 7, 2017) When to Swipe Right: Qualities to Look for When Finding the Right Influencers, PR News Guidebook: Google for Communicators.
  • Luttrell, R. (December 14, 2014). Diversity and Inclusion in the 21st Century: Guidelines for Managers, Public Relations Tactics.
  • Luttrell, R., & McLean, D. (2013). A new generation of professionals: working with millennials in 5 easy steps. Public Relations Tactics, 20(4), 15.
  • Luttrell, R. (2013). An in-depth look at race: Creating a public relations plan. Communication Teacher, 1-7. doi: DOI:10.1080/17404622.2013.770156
  • Luttrell, R. (2013). Press pass: 5 questions to ask when writing news releases. Public Relations Tactics, 20(3), 14.
  • January 2012, “Press Kit Creation” National Communication Association: Assign This
  • July 2011, “Blog Writing” National Communication Association: Assign This
  • January-February, 2008 “To Blog or Not to Blog” published in Aware
  • September-October, 2007 “Crisis Communication: What do you do?” published in Aware

Presentations

  • Upcoming: “Looking in to See Out: An Introspective Approach to Teaching Ethics in PR,” at the Association for Education in Journalism and Mass Communications (AEJMC) conference in Washington, D.C.
  • Upcoming: “Marketing Like a Private School to Change Perceptions of Career Tech Ed,” at the National School Public Relations Association (NSPRA) conference in Anaheim, California.
  • Upcoming: May 2018 Public Relations Society of America, Webinar Social Media Crisis
  • Upcoming: July 2018 National School Public Relations Association (NSPRA), Marketing Like a Private School to Change Perceptions of Career Tech Ed
  • November 2017 National Communication Association, Dallas, TX: Chair & Panelist “#ShePersisted: Sustained Relevance while Propagating Our Legacy as Women in Communications.”
  • November, 2017National Communication Association, Dallas, TX: Chair “Service Learning and Community Impact.”
  • October 2017 PRSA International Conference, Boston, MA: Lead Presenter “Going #Rogue: Losing Control of Your Social Media.”
  • October 2016 PRSA International Conference, Indianapolis, IN: Lead Presenter “A Climate of Denial: Restoring the Public’s Trust in Flint.”
  • April 2016 Central States Communication Association (CSCA): Short Course, “Foundations for Understanding Millennials:  Who Are They, How Do We Reach Them, and Why Should We Care?”
  • April 2016 Central States Communication Association (CSCA): Chair, “Let’s Not Forget the ‘Dark Side’: A Discussion of the Ways in which Social Media Influence Expression and Action in Education”
  • April 2016 Central States Communication Association (CSCA): Panel Participant, “The Power of Story: Storytelling from the Classroom to the Boardroom”
  • November 2015 Search Marketing Workshop: Moderator, “Effective Social Campaigns”
  • March 2014: PRSA – Detroit APR Prep Session: Lead Presenter, “Media Training Workshop”
  • October 2013: PRSA International Conference, Philadelphia, PA: Lead Presenter “The Integration of Public Relations: “Connecting & Cultivating the Next Generation of Leaders: The Millennial”
  • October 2013:  Michigan College English Association Conference, Dearborn, MI: Panel Presentation “The Challenges of Teaching Multi-Generational Students”
  • July 2013: Michigan Media Lab: Workshop Presenter “Using Social Media to Promote your Business.”
  • March 2013: 2013 AAUP Conference on the State of Higher Education: Lead Presenter, “Cracking the Neomillennial Learning Code: Teaching in the 21st Century”
  • May 2013: Great Lakes Conference on Teaching and Learning: Lead Presenter, “Bridging the Gap Between Students and Community: Applications in Designing Meaningful Academic Service-Learning Opportunities for Millennials”
  • April 2013: Central States Communication Association (CSCA): Lead Presenter, “Transformations in the Public Relations Curricula”
  • April 2013: Central States Communication Association (CSCA): Lead Presenter, “Term Papers in Online Learning”
  • March 2013: 2013 PRSA – Detroit APR Prep Session: Lead Presenter, “Media Training Workshop”
  • October 2012, PRSA International Conference, San Francisco, California: Lead Presenter, “The Integration of Public Relations: Can’t We All Just Get Along?”
  • May 2012, Technologies in Education: Two workshop presentations; “Creating a Sense of Community in an Online Educational Environment” and “Importance of PLNs in Education for Professors and Students”
  • March 2012, Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference at the University of Oklahoma: Lead Presenter, “Social Networking Sites in a Public Relations Classroom”
  • March 2012, Central States Communication Association (CSCA): Lead Presenter, “Learning the Fundamentals of Public Relations via WordPress”
  • January 2011, “Capital Region’s Leadership Development Media Day”
  • December 2010, NLI – Webinar: “Social Media Strategies and Tactics in Healthcare”
  • March 2010, “Media 2010: How Blogs Shape the New Conversation”
  • April 2009 Public Relations Society of American, Albany, New York Chapter “Blogging Etiquette for PR Practitioners”
  • Cornell Cooperative Ext., Albany, New York “Using Social Media in the Workplace,” May 2009
  • April 2007 Private Pay Conference, Verona, New York “Press for Success”
  • October 2007 Home Care Annual Conference “PR 101 Hands-On Workshop”

Courses Taught:

Syracuse University:
Undergraduate Course:
Advanced Public Relations Writing the Digital Age

Graduate Courses:
Advanced Public Relations Writing for the Digital World
Social Media and Analytics

Eastern Michigan University:
Social Media in Public Relations
Crisis Management for Public Relations
Integrated Campaigns
The Agency
Introduction to Public Relations
Public Relations Writing
Public Relations and Public Responsibility

The College of Saint Rose, Albany, New York       

Undergraduate courses:
Public Relations History & Practice
Contemporary Advertising
Public Relations Practicum
Online PR & Advertising
Senior Seminar
Public Relations Copywriting
Intro to Mass Media

Graduate courses:
External Relations
Crisis Communications
Public Relations Writing
Public Relations History & Practice
Using Social Media in PR

Memberships:

  • Public Relations Society of America
  • AEJMC
  • National Communication Association of America
  • Central States Communication Association
  • Social Media Association of Michigan, Former Board Member
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