Advice for Young Professionals

  In preparing a recent manuscript for publication, I reviewed a series of interviews that I conducted with some of the top professionals in PR and social media. These professionals shared everything from what daily life is like working for a PR agency, to working with difficult clients. However, it quickly became apparent that some of the most important lessons were missing from these discussions; most likely…

Starting Over…

New house. New schools. New friends. New routines. Take part in my journey of starting over.

News Flash: Life’s NOT centered on Finding a Man!

Brands goof up. All. The. Time. This snafu by sleep-aid made me do a “palm to forehead.” Feels a little 1950s to you too? Well, you’re not alone. I felt this way as did many of the brands followers. My personal fav: And this one: While ZzzQuil took the tweet down (but as you can see it’s clearly still out…

Dove wants you to #LoveYourCurls

Dove has done it again and created a fabulously empowering campaign – #loveyourcurls to illustrate how beautiful curly hair just is. In a recent study of 859 women in the US, UK, and Brazil, Dove found that 10 percent of American women said they “feel proud” of their curly locks, and only one in 10 American girls with curls reported…

The North Face wants you to #SeeForYourself

As 2015 approaches its third week, we are starting to see some innovative public relations campaigns that focus on building a strong brand, but more importantly drive engagement, awareness, and social change among their consumers. The North Face recently launched its largest campaign ever – “See for Yourself.”  Americans are challenged to re-imagine exploration by encouraging the next generation conservation…

PR Writing Post 10

Reflect upon the semester and your growth as a PR writer. Read your response from Post 1. Have you changed? In what way? What did you take away from the class? What techniques will you bring with you as you continue on your educational journey into a career?