As part of my commitment to publicly engaged scholarship, I have participated in a range of podcast and radio appearances over the years. These conversations have allowed me to share research insights, explore timely topics in public relations and digital media, and engage broader audiences beyond the academic community.
Can media & information literacy help bridge deep political & social divisions?
Newhouse Professors Dr. Regina Luttrell and Dr. Jason Davis have done research around mis- and dis-information, but also the technologies to detect deception. They discuss why the problem exists, how our current media landscape fuels the fire, and how important it is to give people tools to discern what’s true or not.
Marketing the Barbie Movie: Going Big Garnered Big Results
On this episode of Newhouse Impact, the Barbie Movie of this past summer was aided by one of the largest and farthest-reaching marketing efforts of any movie. Far past movie trailers and interviews with the stars, the studio and Mattel toy company created many more ways to connect with generations of people who have a connection to the doll and its image. Newhouse Associate Dean and Researcher Regina Lutrell and Newhouse Media Studies Research Assistant Carrie Welch share their research on that marketing effort and what it might mean for the future with WAER’s Chris Bolt.
Dr. Regina Luttrell & Dr. Karen McGrath, Authors, Generation Z: The Superhero Generation
During our interview, we focus on the cultural characteristics and traits of Gen Z and how they differ from Millennials and Gen Xers. From cancel culture to soft skills, to their relationship with mass media, to their values on travel and money, we can all use this insight to better understand and communicate with a generation that will impact this world for centuries to come.
How Social Media Impacts Society
There’s been a lot going on in the world the last year. How has social media impacted the debate over policing, race, politics, and the pandemic? PR Nation’s favorite doctors, Ph.D’s that is, join Robert to discuss their new book Social Media and Society. Whether you know a lot or a little about social media this book is for you!
PR Diversity & Inclusion Checklist
Improve the diversity of your PR teams and campaigns with advice from two experts on DE&I issues. Robert is joined by Dr. Gina Luttrell, an assistant professor of public relations and social media at Syracuse University, and Natalia Flores, President of Inspire PR, in Charlotte, NC. The three discuss the steps for adopting a more diverse and inclusive approach to public relations, explain a handy “wheel” tool for practitioners, and outline the best arguments to persuade holdouts in your organization.
Experts are predicting that the month of April will bring even more cases of COVID-19 across the country. With social distancing guidelines extended, public relations practitioners will need to continue to adjust their communications plans.
How Has the Virus Changed PR?
The COVID-19 outbreak has changed, and in many instances devastated, lives around the world. For communicators, it has required urgent implementation of crisis plans, evaluation of current PR programs, and adjustments to evolving media coverage patterns.
PR Summer Reading List
As PR people, we can spend hours each day reading proposals, news stories, and social media posts. Contributor Gina Luttrell kicks off our PR Summer School series with a short reading list curated just for listeners of the Flack Pack.
Female PR Superheroes
Women in public relations need sponsors to help them soar to new career heights. We wrap up our celebration of Women’s History Month with two interviews, one focused on women helping each other, and one examining the history of women in the PR industry.
Crystal talks with Flack Pack contributor Gina Luttrell about the difference between a mentorship and a sponsorship. Then Jessica discusses the history of women in our business with Shelley Spector, a veteran of boardroom wars, who shares what she’s learned from more than 50 years of professional experiences.
Millennial Spin
With Millennials expected to surpass Baby Boomers as the largest living adult generation this year, according to the Pew Research Center, PR people everywhere would be wise to do all they can to understand this generation’s mindset.
Researchers Gina Luttrell, also a Flack Pack contributor, and Karen McGrath, have written a new book, The Millennial Mindset, to help us understand what Millennials are thinking and why they think the way they do. Presented through the public relations lens, they provide key insights that should help everyone better work with this group of people born between 1981 and 1996.
PR Agency Life: The Good, the Bad, and the Ugly with Gina Luttrell of Syracuse University
Is life working in a PR agency as glamorous as Hollywood portrays it on television and in movies? The truth is, working in an agency can be exciting, but it also can be exhausting, and not for every PR soul.
This week, we consider the ups and downs of PR agency life with Dr. Gina Luttrell, a PR and Social Media Professor at Syracuse University, and co-author of a new book, The PR Agency Handbook. We’ll explore the agency-client relationship, discuss the book’s included client personas, and find out whether Gina recommends agency work to her budding PR wards.
Gina Luttrell 