The Millennial Mindset provides a comprehensive perspective on the often
mis-understood generation. Luttrell and McGrath’s book brought together endless articles, blog posts and Tweets about the Millennial generation. There’s no magic bullet to “fix” the generation rather the book provides a framework for multiple generations to successfully co-exist.
— Anne Gaertner, director, Employer Relations and Internships, Cornerstone University
There is plenty of fiction in the air about Millennials—lazy, selfish, and “entitled” among them—so it is refreshing to see a book that highlights the facts: Millennials are an optimistic, energetic, generous-hearted, and idealistic generation. This might be bad news for those who enjoy dumping on them, but it’s good news for the rest of us. This book is an excellent guide to the Millennial generation and the world they will create.
— Jeffrey Jensen Arnett, PhD, author of Emerging Adulthood: The Winding Road from the Late Teens Through the Twenties; Research Professor, Department of Psychology, Clark University
The book is fill of real-world examples of successful social media campaigns that organizations can utilize to adapt to their own social media planning. . . .Overall, this book is a good hands-on reference guide for public relations practitioners to use social media in their daily routines.
— Communication Booknotes Quarterly
Regina Luttrell’s book provides a valuable guide for how organizations can leverage the power of social media to strategically build, engage and sustain relationships with their key publics.
— Patricia Swann, associate professor of public relations and journalism, Utica College