The Millennial Mindset provides a comprehensive perspective on the often
mis-understood generation. Luttrell and McGrath’s book brought together endless articles, blog posts and Tweets about the Millennial generation. There’s no magic bullet to “fix” the generation rather the book provides a framework for multiple generations to successfully co-exist.
— Anne Gaertner, director, Employer Relations and Internships, Cornerstone University
There is plenty of fiction in the air about Millennials—lazy, selfish, and “entitled” among them—so it is refreshing to see a book that highlights the facts: Millennials are an optimistic, energetic, generous-hearted, and idealistic generation. This might be bad news for those who enjoy dumping on them, but it’s good news for the rest of us. This book is an excellent guide to the Millennial generation and the world they will create.
— Jeffrey Jensen Arnett, PhD, author of Emerging Adulthood: The Winding Road from the Late Teens Through the Twenties; Research Professor, Department of Psychology, Clark University
The new edition of Social Media is timely, practical and impactful. PR students and practitioners of social media strategy and tactics need this book. Each chapter is chock full of resources, including social media expert profiles, case studies, discussion questions, templates, and the latest social media stats and examples. Too few public relations books and publications approach social media management through the lens of a business and the perspective of the C-suite. This book will help future and current PR professionals more strategically use social media to achieve business goals and objectives in keeping with corporate character and brand purpose.
— Matthew W. Ragas, Associate Professor, College of Communication, DePaul University
The book is fill of real-world examples of successful social media campaigns that organizations can utilize to adapt to their own social media planning. . . .Overall, this book is a good hands-on reference guide for public relations practitioners to use social media in their daily routines.
— Communication Booknotes Quarterly
Regina Luttrell’s book provides a valuable guide for how organizations can leverage the power of social media to strategically build, engage and sustain relationships with their key publics.
— Patricia Swann, associate professor of public relations and journalism, Utica College