Paid, Earned, Shared, Owned Media

Developed by Gini Dietrich, the PESO Model, is widely used across all communications industries. Gini’s blog, SpinSucks, provides in-depth information on how PESO is used and measured. I use the PESO model in my teaching and throughout the breadth and depth of my research, writing, and publications.

PESO Model

Image courtesy of SpinSucks

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