Case Studies

How does one company change a brand that been the staple of steak eating since… well, forever? With a perfectly executed Social Media Plan that’s how!



Do you like water? And shopping at Target?Check out the highlights from Izea’s  campaign!


Read why the #IceBucketChallenge is Viral Marketing Gold!





In this case study Rachel Cocca-Dott from nationally recognized Coccadotts Cake Shop sits down with me for an interview about her businesses social strategy and giving back to the community. Learn more: Coccadotts

Rachel Cocca-Dott






Silence creates change. Read more about this quiet yet powerful, student-led awareness campaign regarding the silencing effect of anti-LGBT bullying, harassment and discrimination. Check out GLSENs Day of Silence Manual and answer the questions at the end of the case study.







PR Win or Social Media Crisis Nightmare for Chobani?

CEO of Chobani Yogurt responds to crisis on the company's Facebook page.

CEO of Chobani Yogurt responds to crisis on the company’s Facebook page.

  One thought on “Case Studies

  1. August 24, 2014 at 3:35 pm

    Gina I would just like to say that you really used my case study (Day of Silence) in a great way and I approve. That being said for the future I would be honored to write more case studies and be a part of whatever projects you have. I look forward to this coming fall for the work we will accomplish.

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