Read why the #IceBucketChallenge is Viral Marketing Gold!
In this case study Rachel Cocca-Dott from nationally recognized Coccadotts Cake Shop sits down with me for an interview about her businesses social strategy and giving back to the community. Learn more: Coccadotts
Silence creates change. Read more about this quiet yet powerful, student-led awareness campaign regarding the silencing effect of anti-LGBT bullying, harassment and discrimination. Check out GLSENs Day of Silence Manual and answer the questions at the end of the case study.
PR Win or Social Media Crisis Nightmare for Chobani?