How do you do it?

I originally wrote this post back in 2013. Because of some recent work lately, I thought I’d update this one because all these years later, it’s still relevant. Probably even more so. I’m always asked “how do you do it?” How do you balance teaching, family, kids activities, simple things like cooking or washing the clothes, your research, taking the…

Channeling Your Inner Wonder Woman

Grab your Golden Lasso of Truth, put on your razor-sharp royal tiara, arm yourself with your Bracelets of Victory and channel the warrior within to learn a few lessons from the one and only Wonder Woman.

The One… The Only… Shingy

Check out my conversation with Digital Prophet, Shingy. In our conversation we discussed why communicators should stop using the term “storyteller,” the Fourth Industrial Revolution, true authenticity, Lil Nas X, LEGO’s, Instagram, and the only two emotions brands should care about.

The Fluency Report: Health Literacy

Healthcare, for some, is a multi-lane expressway. Finding more information about your personal health or the health of your family has never been more meaningful than over the past year.  As individuals, patients, and consumers the need to address myriad questions and seek out additional areas of interest and need has for many become a quest.

Working Hard, Hard-Working

The academic world is filled with rejections. I can’t say I’ve become numb, but what I can say is that when I’m working on a project and it’s been rejected, I dig deep and find a way to make it happen. I will always find a way for my passion projects to come to fruition.

Ethics is PURE & Simple

Recently, my colleague and PRSA Chair, Tony D’Angelo, defended the profession of public relations when our field recently came under attack by Virginia Heffernan’s Feb. 2 op-ed, “Who is Hope Hicks, anyway?” In the article, she wrote: “lying to the media is traditionally called PR.” It’s flippant statements like these that continue to hurt our industry. When I teach, I have…

When you Want to Mobilize the Community…

Make it easy. If there is one thing I’ve learned from working and teaching in PR and social media if you want someone to take up your cause make it simple. Over the past few years I have seen organizations like the Women’s March,  Emily’s List, Black Lives Matter, and Indivisible rise to help others stand up for what they believe…

Bye Bye PESO. Hello, SOEP?

  In a study from 2016, Jim Macnamara, May Lwin, Ana Adi, and Ansgar Zerfass,  note that a major shift is coming to the PR industry. Specifically, they predicted that practitioners will move away from what has become the backbone of today’s PR planning the PESO Model – paid media, earned media, shared media, and owned media to an emerging ‘SOEP model’ -shared media,…