Bye Bye PESO. Hello, SOEP?

  In a study from 2016, Jim Macnamara, May Lwin, Ana Adi, and Ansgar Zerfass,  note that a major shift is coming to the PR industry. Specifically, they predicted that practitioners will move away from what has become the backbone of today’s PR planning the PESO Model – paid media, earned media, shared media, and owned media to an emerging ‘SOEP model’ -shared media,…

Once Upon a Time…

Once upon a time. Four words every child knows. Four words that open a door to adventure, humor, laughter, joy, suspense, and sometimes even tears. This past week I had the pleasure of attending and presenting at the 2017 PRSA International Conference in the beautiful city of Boston. Every session I attended, every conversation I had, one message rang true: …

4 Reasons to Use Twitter in the Classroom

Yup, you heard me right. Twitter in the classroom is a fantastic learning tool. Maybe I’m preaching to the choir with this post, but if you are considering using social media as part of your learning toolbox, then think about Twitter. Yesterday my colleague, Professor Gaggin, and I taught our students the essentials of Twitter chats. The response from our students…

Doubling Down: 280 Characters

This week, Twitter, chose to double the character limit from 140 to 280. Personally, a sad day for me. 140 characters are one of the most redeeming qualities of twitter. It’s what distinguishes the platform from other social networking sites. 140 characters make you truly think about what you want to write. Yes, editing yourself is a good thing. 140 characters…

Now Hiring: The “ScapeTern”

This week we saw Senator Ted Cruz blame a staff member for a pornographic video being “liked” by his Twitter account. It’s time for management, politicians, and brands to take responsibility for actions that occur on their social sites regardless of whether they personally manage the platforms or not. The issue of blaming the intern or junior staff members must stop. We see…

Advice for Young Professionals

  In preparing a recent manuscript for publication, I reviewed a series of interviews that I conducted with some of the top professionals in PR and social media. These professionals shared everything from what daily life is like working for a PR agency, to working with difficult clients. However, it quickly became apparent that some of the most important lessons were missing from these discussions; most likely…