As I put together my original proposal I asked myself that very question. Aren’t books outdated? Isn’t everyone downloading e-book on their iPads, Kindle’s and Nooks? If all that is true then really, why write this book? Especially a book about PR and Social Media of all things! The PR/SM field is changing day by day. Two weeks ago we couldn’t shoot a video with Instagram, but look at us now! By the time the book releases what else will we have?
With so much information at public relations practitioners finger tips between blogs, webinars, and the endless stream of books by some of the greatest minds like Fraser Seitel, Brian Solis, Guth & Marsh, or Deidre Breakenridge one must wonder why writing a book still matters – a PR and Social Media book.
Well, books are important. They always have been and will continue to be. Since the dawn of time the written word was how we shared knowledge. There is something to be said about a book you can hold in your hands, flip through the pages, highlight sections you care to remember and even dog-ear pages you want to come back to.
It is something special to have your thoughts put on paper and hope you can share with others your love and passion for a topic.
Writing books isn’t easy. The research is timely and you most likely won’t become famous or even rich.
So why did I start this adventure?
Well, Toni Morrison said: “If there’s a book you really want to read but it hasn’t been written yet, then you must write it.”
My book is coming because my book hasn’t been written.